The Technology

colorpHlex protects and strengthens hair during the color and bleach process, reducing damage and breakage.

THE COLORPHLEX DIFFERENCE
colorpHlex improves the strength and quality of the hair from the inside out. Scientifically formulated, colorpHlex uses a naturally derived vegetable protein molecule that penetrates the hair, reinforcing bonds during the color and bleach process. Clinical trials show that a small amount of colorpHlex added to hair color or bleach makes hair up to 4Xs stronger, significantly reducing breakage, returning hair to its natural healthy state. We recommend colorpHlex home care products for home use to extend salon results.

HOW TO USE
colorpHlex Step 1 is mixed into any color or bleach product and processed as usual. Hair is rinsed thoroughly, towel dried, and then colorpHlex Step 2 is applied from root to ends. With just a 10 minute processing time, hair is then rinsed and ready for styling or next service.
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RETAIL OPPORTUNITY
In addition to using colorpHlex Step 1 and colorpHlex Step 2 in salon applications, clients should maintain the appearance of healthier, more manageable hair between visits with continued use of colorpHlex home care products.

BENEFITS
– Clinical trials show using colorpHlex increases hair strength by 4Xs, returning hair to its natural healthy state.
– Reduces hair breakage and damage during the color or bleach process.
– Naturally derived vegetable protein molecules penetrate the hair shaft filling, bonding and protecting.
– Aggressive pricing to accommodate all clientele.
– Sales support through sampling, advertising and education.